Brief History About Sadatan Ayurveda

Our founding company (Puma Ayurvedic Herbals Pvt. Ltd.) was 1established in 1980 as an R&D laboratory to study the principles of Ayurveda with a scientific, modern approach.

Our first assignment was to create a natural line of dermatological products that was marketed in India and South East Asia. Subsequently, we broadened our scope of R&D to include not only beauty products, but also wellness, external healthcare, colour cosmetics etc. Since then we have developed over 400 beauty and health formulations for customers in India and Abroad. One of the brands developed by us – Puma comprising 45 products for skin & hair care has been bought by a leading Indian company ‘Baidyanath’ and they are marketing these products across India and the Middle East with great success.

In due course we established our own manufacturing setup and started marketing our products globally. Combining the best of learning and research acquired for over 25 years, we launched our high end brand for Spas in 2006. After extensive trials and an extremely successful test launch, Iraya was formally launched in 2006. Today, Iraya is marketed through exclusive Spas across India and SE Asia.2

However, the bulk of our business comes from manufacturing for well established brands in Europe. Currently, we manufacture private label products for brands in the beauty, health and wellness industry in Russia, France, Italy, The US and Switzerland.