A 45 year old legacy of strong R&D and Manufacturing expertise

Sadatan is India’s leading manufacturer of Ayurvedic & Spa products. We have been supplying products across India and over 20 countries worldwide since 1980.

Our founding company (Puma Ayurvedic Herbals Pvt. Ltd.) was established in 1980 as an R&D laboratory to study the principles of Ayurveda with a scientific, modern approach.Our first assignment was to create a natural line of dermatological products that was marketed in India and South East Asia. Subsequently, we broadened our scope of R&D to include not only beauty products, but also Spa products, traditional Ayurvedic oils, skin & hair care. Since then we have developed over 400 beauty for customers in India and Abroad. In due course we established our own manufacturing setup and started marketing our products globally.

Combining the best of learning and research acquired for over 25 years, we launched our high end brand for Spas, Iraya in 2006. Iraya was the leading Ayurveda brand at Spas across South Asia for over 10 years and won critically acclaimed awards and was considered one of the pioneers in the Spa industry. We started retail and online operations in 2012, and in 2018 Iraya was acquired by and merged into one of the largest retail companies in India.

  1. 1980

    Puma Ayurvedic Herbals established as an R&D laboratory. A team of Ayurvedic Doctors developed 10 Ayurvedic formulations, for skin and hair treatment and beautification. In consultation with a cosmetologist , these were suitably modified for modern day customers.

  2. 1982

    Puma’s Manufacturing facility in the city of Nagpur. Retail sales started. Creams and oils were packed in Ceramic jars and bottles, while powders were packed in sachets and sold on Bamboo woven baskets.

  3. 1983

    Puma Retail Counter opened at Taj Mahal Hotel Colaba and Intershoppe at Kemp’s Corner, in Bombay.

  4. 1984

    First exports to Singapore & Malaysia in association with Thistle & Thyme House of Beauty.

  5. 1984

    motivated by excellent consumer response we selected 2 products to be widely distributed through chemists and beauty parlours across India. We were approached by Shaw Wallace and Co, Kolkata to be our country-wide distributors and marketing associate. In 1985, Manu Chhabria took over the company and decided to stop this verticle.

  6. 1986

    Puma restarts Retail operations across India with our own team

  7. 1990

    In addition to Singapore and Malaysia, we started exports to France.

  8. 1995

    July 9th, 1995

    Exports start to Italy under brand Omantra.

  9. 1996

    July 9th, 1996

    We built a new factory on outskirts of the city and shifted all our manufacturing, research and development activity there.

  10. 1998

    July 9th, 1998

    We were manufacturing products for different brands and sold off Brand name Puma to the Baidyanath Group.

  11. 2001

    July 9th, 2001

    Sadatan Ayurveda Pvt Ltd was started. Brand names Iraya, Kamantra, Vedaya were registered.

  12. 2005

    July 9th, 2005

    Iraya Launch at Serena Spa Park Hyatt, Goa & Quan Spa JW Marriott, Mumbai for professional use & retail.

  13. 2006

    July 9th, 2006

    Park Hyatt Goa Resort and Spa voted as the “Number One Spa in the World”and “Best Spa in Asia and Indian Subcontinent” by Conde Nast Traveller Reader’s Spa Awards 2006, leading to huge increase in professional Spa clients for Iraya.

  14. 2007

    July 9th, 2007

    Exports started to Russia under brand “D’Alpana”, first of four exclusive stores opened in Piter Mall, St. Petersburg.

  15. 2009

    July 9th, 2009

    5th Exclusive store in Russia opens in Moscow.

  16. 2010

    July 9th, 2010

    Iraya gets 100th Spa customer, country wide tie ups with Marriott, Hyatt & Radisson Spas.

  17. 2010

    July 9th, 2010

    Exports started to Mauritius, Switzerland, Pakistan among other countries.

  18. 2011

    July 9th, 2011

    Asia Spa Award for best Professional Product – Spirulina Sea Salt Body Polish to Iraya.

  19. 2011

    July 9th, 2011

    Iraya continues to win accolades; widespread appreciation across leading Beauty Magazines.

  20. 2011-12

    July 9th, 2011

    Our New Factory started next to Gorewada Biopark, which is GMP- complaint and built to global pharma standards.

  21. 2012


    Company operated Iraya Stores in DLF Promenade Mall in Delhi & G7 Mall in Mumbai.

  22. 2013


    Retail operations launched across 25 Natural Stores & over 40 Spa counters.

  23. 2014


    New content marketing strategy implemented to enhance D2C sales. Widespread appreciation by Bloggers & Influencers leads to significant increase in Online sales through iraya.in and channel partners.

  24. 2017


    Iraya in Partnership with Athena Lifesciences launch four highly acclaimed Ayurvedic Hair Oils nationwide with a huge publicity campaign.

  25. 2018


    Iraya Brand acquired by Future Consumer, one of India’s leading retail groups.

  26. 2020


    Sadatan recognized as one of India’s leading Private Label manufacturer of Ayurvedic products. Huge growth in sales in the US through our partners.

  27. 2022


    Growth in new markets; Europe, Australia, UK

  28. 2023


    Sadatan restarts retail operations through Brand “Iraya-Life”, Factory gets ISO 22716 GMP certified.